About Us


APTMS specialises in providing quality travel PR, marketing and representation services within Australia and New Zealand.


We are a team of industry professionals – but we know how to have fun. Creative thinking allows us to live outside the box where limitless possibilities exist, and our clients love being taken along for the ride. 

APTMS had front row seats to the inception of the Internet which revolutionised the tourism industry. Today, in a world where digital technology is an ever-evolving entity, and news is delivered in seconds rather than days, we continue to thrive.

Our team has a philosophy not to present to our potential clients with smoke and mirrors and dreamt up industry buzz words, but rather realism, results and opportunities. What you see is what you get with APTMS, there are no juniors behind the scenes, or interns working on accounts once secured,  and our existing clients tell us we’re a breath of fresh air in the industry, as we develop partnerships not just prospects.

We take a unique approach to connecting your brand with its target audience, through wholesalers, travel agents, the travel trade, and media. We understand where, when, and how to market, and offer affordable, innovative programs that achieve measurable results. 

We know that the media landscape is wildly different to what it was five years ago and now requires a multi-faceted approach. We know how to reach every medium, across print, digital, broadcast and social, with compelling stories, videos and imagery that spark a desire to visit a destination, and spur travellers into making a booking NOW.

But don’t take our word for it.

Our long-standing clients stick around for a reason. APTMS has provided sales representation to Alamo Rent A Car for more than 30 years, and Aston Hotels & Resorts for over 25 years. We’ve represented Rocky Mountaineer, VIA Rail Canada, and Papillon Grand Canyon Helicopters for more than a decade. And that’s just the tip of the ice berg. Our destination and touring clients include Colorado Tourism Office, Easia Travel, Premium Incoming, and Creative Travel India.  Additionally, our product clients include Warner Bros Studio Tour Hollywood, Aqua-Aston Hospitality, EagleRider Motorcycles, and LA City Tours .

With an office in both Sydney and the Gold Coast, Australia as well as New Zealand we have an ‘always on’ approach, no matter where on the planet our clients may be.